SWIM WEEK OF THE PALM BEACHES RETURNS WITH THREE DAYS OF FASHION, WELLNESS AND LUXURY
The third annual event will take place September 25–27, 2026, at Amrit Ocean Resort on Singer Island.
PALM BEACH COUNTY, FLORIDA — Swim Week of the Palm Beaches is returning for its third annual celebration, bringing three days of runway fashion, wellness programming, luxury experiences and community impact to Palm Beach County.
Scheduled for September 25–27, 2026, at Amrit Ocean Resort on Singer Island, the event will bring together designers, models, brands, influencers, wellness professionals, media representatives and fashion enthusiasts in one oceanfront destination.
Produced by The Biz Angels and V&T Events Co., the third annual Swim Week of the Palm Beaches will combine three evenings of runway presentations with wellness education, curated vendors, networking opportunities, VIP gatherings and luxury lifestyle activations.
Since its inception, the event has continued to grow while maintaining its mission of creating a distinctive platform for designers, models, brands and businesses throughout Palm Beach County and beyond.
FASHION MEETS WELLNESS
South Florida is internationally recognized for swimwear, resort fashion and luxury hospitality. Swim Week of the Palm Beaches is building upon that reputation while creating an experience that reflects the distinctive character of Palm Beach County.
For 2026, the event is expanding its focus beyond the runway with a greater emphasis on fashion, wellness and luxury lifestyle experiences.
Saturday and Sunday programming will feature Mark Becker’s NEWLIFE Expo, described by organizers as America’s longest-running longevity and wellness summit.
For 36 years, the NEWLIFE Expo has brought together experts, innovators and brands exploring longevity, personal development, conscious living and human potential.
The weekend will also feature wellness activations from Coffee & Vibes, JetSet and Bounce & Beats, adding fitness, movement and interactive wellness experiences to the Swim Week schedule.
By presenting wellness programming alongside designer runway shows, Swim Week of the Palm Beaches is responding to a broader shift within the luxury lifestyle market. Today’s consumers are increasingly interested in experiences that connect fashion, health, hospitality and personal well-being.
The location plays an important role in that vision. Set along the Atlantic Ocean, Amrit Ocean Resort offers a luxury backdrop that naturally connects the worlds of fashion, wellness and hospitality.
21 NATIONAL AND INTERNATIONAL DESIGNERS
Fashion will remain at the center of the weekend, with runway shows scheduled across all three evenings.
According to organizers, the 2026 program will feature 21 designers from the United States and international markets, connecting established and emerging fashion talent with guests, media representatives, influencers and industry professionals.
The designer lineup will include collections from Capristan and Whipped Cream Swimwear, along with a special collaboration featuring Heat Swim, identified by organizers as an official Miss USA sponsor.
Participating designers will present swimwear, resort wear and fashion collections inside Amrit Ocean Resort.
The runway presentations will provide designers with an opportunity to showcase their work while connecting with potential partners, fashion professionals, media outlets and luxury consumers.
Additional designers, sponsors, special guests and programming are expected to be announced as the event approaches.
ELEVATED VIP EXPERIENCES
The weekend will include exclusive VIP experiences on Friday and Saturday evenings before the runway programming.
These gatherings will provide invited guests, designers, partners and special attendees with an elevated environment for networking and relationship-building.
A special VIP lounge will be hosted by former NFL standout Lorenzo Neal and will feature an appearance by National Baseball Hall of Famer Frank Thomas.
These experiences are intended to create additional interaction among fashion professionals, athletes, entrepreneurs, sponsors and members of the Palm Beach community.
FASHION WITH A PURPOSE
Beyond fashion and wellness, the third annual Swim Week of the Palm Beaches will use its platform to support organizations working in competitive aquatics and water safety.
The event will support USA Diving, an organization dedicated to providing a safe environment for its members and the diving community while developing athletes pursuing success at the highest levels of the sport.
Swim Week of the Palm Beaches will also support GenBlue, a nonprofit working to empower underserved communities through aquatic literacy and water-safety education.
Through accessible swim education, lifeguard development and trauma-informed training, GenBlue works to make essential water-safety knowledge and survival skills available to more communities.
These charitable partnerships add a meaningful purpose to the weekend by connecting Swim Week’s celebration of fashion, wellness and the water with organizations working to create safer and more empowered communities.
CREATING OPPORTUNITIES FOR LOCAL TALENT AND BUSINESSES
Swim Week of the Palm Beaches continues to position itself as a platform for designers, models, vendors and businesses throughout Palm Beach County and beyond.
Fashion events can generate opportunities far beyond the runway. They bring together hospitality venues, production teams, photographers, stylists, beauty professionals, wellness experts, media outlets, sponsors and local entrepreneurs.
By bringing these communities together, Swim Week of the Palm Beaches can provide participants with exposure while encouraging new professional relationships and collaborations.
The event’s continued growth also reflects Palm Beach County’s expanding influence within South Florida’s fashion and luxury industries.
Miami may remain the region’s most internationally recognized fashion destination, but Palm Beach offers its own combination of sophistication, wellness, hospitality and coastal living. Swim Week of the Palm Beaches is using those qualities to establish an experience with a clear identity of its own.
A PALM BEACH FASHION DESTINATION
The third annual Swim Week of the Palm Beaches is expected to welcome designers, models, influencers, media professionals, wellness experts, luxury brands, local businesses and fashion enthusiasts.
“Swim Week of the Palm Beaches has continued to evolve every year, and our third year represents our biggest vision yet,” said Victor Concepcion, co-founder of Swim Week of the Palm Beaches. “We wanted to create an experience that goes beyond the runway by bringing fashion, wellness, hospitality and the Palm Beach lifestyle together under one roof.”
Programming throughout the weekend will include:
• Three evenings of fashion shows
• 21 national and international designers
• Designer runway presentations
• Mark Becker’s NEWLIFE Expo
• Longevity, wellness and conscious-living programming
• Wellness activations from Coffee & Vibes, JetSet and Bounce & Beats
• Friday and Saturday VIP experiences
• A special VIP lounge hosted by Lorenzo Neal
• An appearance by Frank Thomas
• Beauty, wellness and lifestyle brands
• Curated vendor experiences
• Networking and social activations
• Charitable support benefiting USA Diving and GenBlue
As additional designers, sponsors and special guests are announced, the 2026 edition is positioned to become the event’s most ambitious production to date.
By combining runway fashion with wellness, hospitality, community impact and oceanfront luxury, Swim Week of the Palm Beaches is creating more than another fashion show. It is building a destination experience that reflects the evolving lifestyle of Palm Beach County.
EVENT INFORMATION
3rd Annual Swim Week of the Palm Beaches
Dates: September 25–27, 2026
Location: Amrit Ocean Resort, Singer Island, Florida
Website: OfficialSWPB.com
Instagram: @swimweekpb
Email: officialswpb@gmail.com
Phone: 561-281-1807
ABOUT SWIM WEEK OF THE PALM BEACHES
Swim Week of the Palm Beaches is an annual fashion, wellness and lifestyle experience showcasing designers, models, brands and businesses while celebrating the distinctive luxury lifestyle of Palm Beach County.
Through runway shows, wellness experiences, VIP events, charitable initiatives and community partnerships, Swim Week of the Palm Beaches provides a platform connecting fashion, wellness, hospitality and local culture.
The event is produced by The Biz Angels and V&T Events Co.
References
[1] SWIM WEEK OF THE PALM BEACHES(TM) (@swimweekpb) – https://www.instagram.com/swimweekpb/?hl=en
[2] Swim Week of the Palm Beaches – https://officialswpb.com/home
[3] Swim Week of the Palm Beaches 2026 – https://bocamag.com/wp-events/swim-week-of-the-palm-beaches-2026/
[4] SWIM WEEK PALM BEACHES – 2026 Tickets, Multiple dates – https://www.eventbrite.com/e/swim-week-palm-beaches-2026-tickets-1990736270775
[5] Swim Week of The Palm Beaches – https://www.facebook.com/p/Swim-Week-of-The-Palm-Beaches-61565003128466/
